Who am I?

My name is Francisco Javier Zambonino Vázquez. I’m engineer by career, and creative by hobby. I’m a newcomer to this fascinating world of ideas generation but I have discovered such a huge added value on it that I cannot resist sharing with you my increasing knowledge and experience. I have been enormously surprised by its huge potential and unluckily it’s an unknown world for many people. Generally speaking we are not creative in spite of how easy it would be if we’d wanted to. Good news are that we can become much more creative by just practicing. It’s like sport, a field in which you firmly and slowly improve your performance by just training in a regular basis.
My posts will provide a guidance for the implementation of certain ideas generation techniques widely proved and simple enough to be effectively used as tools for boosting our creativity. Lateral thinking is the key, and I hope you can discover a new way of looking around you and improving your performance when confronting challenges in your day-to-day activities.
Hail to the creativity!