Product improvement can be systematically achieved by heuristic methods such as the “Morphological Analysis” by Zwicky or the “Lotus Blossom Technique” by Matsumura, among others. These methods propose an approach where several steps must be followed in a given sequence in order to get new ideas for existing products. A matrix is constructed and by […]
I guess most of you are aware of the scientific approach to creativity by the theory of brain hemispheres. Summing up, this theory states that our right brain hemisphere is specialized on intuitive and artistic thinking, whereas our left brain hemisphere deals with problems by using scientific and logical approaches. Though they are both complementary, […]
Is your creativity a reflection of your inborn skills or may it be trained? Theorists are mostly for the latter one, even though we cannot hide the existence of especially gifted creative people who are particularly good at creativity. The post below explores a step beyond and even suggests that our psych exerts an important […]
When trying to improve an existing product and increasing its performance by means of added services, a very interesting tool to be used is the “personal analogy”. Same happens if a current service is analyzed in order to widen its scope. This unstructured technique permits an excellent approach to any kind of challenge you want […]
I still haven’t had a close approach to product innovation, but rather have been focused on processes improvement. Several days ago I had the fortune of contacting with an excellent professional in Finland who is specialized in these issues (thanks very much Henrik Ekman!). He’s got a vast experience in product development as GE Healthcare […]
One of the simplest ways to generate creative ideas is by using the “Inversion” technique. All of us do use this approach unconsciously very often. When you turn a challenge upside down in order to take a different look at it, you are inverting the problem and therefore switching on your brain on lateral thinking […]
Hail to the creativity! 